here's the low down...
Tatiana is a former Fortune 200 marketing leader and a current holistic practitioner and marketing consultant.
Simonian's early career embodied a unique blend of pioneering spirit and ambition (aka hustle). In the 90s, she was a touring musician, a music journalist freelancing for LA Times and LA Weekly as well as serving as Associate Editor of Anthem Magazine. An Anthem cover story interview with Billy Corgan (and a penchant for MySpace hacking) led to her running new media for the Smashing Pumpkins in the early aughts. This would be the beginning of her tech career. Around this time, she formed her first company - a new media consultancy for entertainment and retail brands.
Tatiana’s later career focused on dynamic brand and community building, strategic partnerships and digital strategy at some of the most well-known tech brands the world. Her specialty is operating at the intersection of tech and culture. She has played instrumental roles in driving marketing initiatives in global leadership roles for brands such as Twitter (where she served as their first-ever Head of Music), Disney, Nielsen, Tumblr, and Amazon Music.
During this time, while scaling a high profile executive career she was simultaneously developing a coaching practice and deepening her commitment to holistic practices.
During the pandemic, Tatiana developed a mystery illness. An inability to hold food down, panic attacks, racing thoughts, rashes and more. After five harrowing months of misdiagnosis and losing 15 lbs., she received an accurate diagnosis (black mold poisoning, true story) as well as a determination to change her life.
She left her role… opened her consultancy and took her secret passion for coaching as well as holistic practices (such as vipassana meditation to breathwork), public.
She is driven by the values of creativity, flexibility and autonomy.
Her purpose is to inspire, teach and motivate.
